How It Works
Using a PR Campaign for better Search Engine Optimization (SEO)
Press releases are an effective tool for distributing content to the media and consumers as well as improving SEO (search engine optimization) and SEM (search engine marketing). With an SEO based PR Campaign you are targeting buyers who are, or would be, interested in your products or services.
When a business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. A press release is now a very popular way to drive traffic to a website, if you’re not using press release to increase the number of your web visitors yet and/or reaching the media then you are definitely missing out on a great opportunity. This tool can provide a considerable platform that will let you reach a wide online community through effective SEO strategies.
Your press release is optimized with the very keywords and phrases online consumers use to find the products they need.
But how exactly can a PR Campaign work to increase your traffic? Increase profits?
A PR Campaign has the potential to create hundreds of back links when your press release is published to various online news wires that connect a link to your website and can be viewd by thousands. From this you'll begin to gain quality links from those sites and improve your rankings. It is also possible that your press release will be used by other web sites as references and bloggers looking for new content so you can build even more links that points to your site hence improving your visibility online.
Note: Search engines such as Google, Yahoo and MSN place a greater value on a website if lots of other outbound sites link to your pages.
Would you rather pay hundreds a month on PPC
or build Free Traffic?
Media Can Also Help
In addition to the SEO benefits online, a press release can attract well connected journalist to write about your website. Journalists research daily online for new b usinesses and content to add to their upcoming features that will reach their audience. Wouldn't it be great to have your business featured within their online and offline outlets to further improve your visibility.
Mass distribution of your press release about your business will keep you at the top of mind of potential customers and the media. The more often people see your site on the internet, the more they will believe that you are an expert on your niche and/or have great products. You create a sense of credibility, thus, gaining a lot of loyal customers.
Benefits from using our press release services:
- Distribution to major news wires including Google and Yahoo.
- Increased online Visibility / Search Engine Optimization (SEO)
- Affordability
- Increased link popularity
- High demand for press releases
- Added Credibility for your organization
- New customers
- Website Design Consulting (optional)
- Help with branding, either reinforcing your brand name or defending it.
- Have the ability to reach targeted parties directly, rather than relying on expensive advertising.
- Reaching the media (over 50,000 journalist, freelance writers,bloggers,editors)
- Create Organic word-of-mouth.
